What is Digital Marketing?
Marketing is the art of projecting your products to the target clientele in a way that it attracts them. Since it is an art, one needs to be creative and innovative to carve out a niche for one’s product. On the other hand, because internet is a technological medium, one must be conversant with its nuances to use it effectively. Hence, digital marketing can rightly be called the art of using digital platforms to showcase your product or services in a way that the customers choose your product out of a plethora of similar products available in the market.
Digital marketing is, in fact, an amalgam of art and science; creativity; communication skills and computer knowledge. It is an umbrella term that covers a number of sub disciplines or modes of using internet for marketing. Some of the sub-skills are SEO, Social Media, Content Marketing, Online Marketing Metrics, B2B and B2C. Every sub-skill is unique in itself and the skills sets required for these sub-disciplines are also different. These are, nevertheless, complementary to each other. Normally, a number of sub-disciplines are used in different permutation and combination to make a successful campaign.
Depending on the type of skill-sets required, the sub-disciplines of digital marketing can be grouped as follows:-
Process oriented: Disciplines like SEO, SEM, Analytics need to be manned by people who are good at analysing the available data to see how a product is faring vis-à-vis the competition. The main thrust is to arrange infographics in a way that it has high recall value.
Those who have an analytical bent of mind will do well in these sub-disciplines.
Content based: These include ideas for campaigns; content writing like blogs; emails and messages on other social media platforms.
Those who have good communication skills and a flair for writing will do well in this field. Do not worry if you are not proficient in English. Writers of different Indian languages are also in great demand.
Designers and developers (Technologists): These people write codes and programs like APIs (Application Programming Interface). They also design the Info graphics etc.
If you know coding and have a flair for graphic designing, you can do well in one of these sub-disciplines.
Managerial Activity: These include positions like Accounts Managers; Head of Client Servicing division etc. These are senior positions. These are most suited for individuals who have sufficient managerial and marketing experience.
The first step to choose a sub-discipline of digital marketing is to do some introspection to identify your aptitude and sphere of interest.
The second step is to acquire sufficient knowledge about the sub-discipline that suits you the most. You may join a regular course or do some self study. Digitant Talent Solutions have launched a comprehensive study material titled ‘Digital Marketing Pandect’. This is available on line. It covers all the nuances and the latest developments in digital marketing. It is an excellent aid for the freshers as well as people with some marketing experience.
Then, build a digital marketing portfolio highlighting your past actual campaigns. Be honest about your role in those campaigns. If you do not have any campaigns to your credit, it does not matter, just prepare some mock campaigns to showcase your talent
Remember, your aim is to rule the roost in the digital world. So, that is where you should be active. Hence, be visible on digital platforms like Facebook, LinkedIn, Twitter, Instagram etc. Join some relevant groups and share your ideas and be a thought leader.