The advent of internet changed a lot of things for even the common man. It completely changed the way we accessed and evaluated information. In fact, this change gave birth to Digital marketing. As is usually the case, barring a few exceptions, enterprises were quite sceptical about this new branch of marketing. Most Indian enterprises, irrespective of their size, still banked on the conventional tools of marketing to promote their products. Despite this damp reaction, the visionary and creative entrepreneurs nurtured this branch and reaped rich benefits. Slowly but surely, the number of enterprises who adopted digital marketing to promote their products swelled.
During this period, information technology has made big strides with new developments like smart phones; devices like Amazon’s Alexa and Google Assist; Artificial Intelligence (AI) and machine learning. These developments have, slowly but surely, penetrated the most private and personal spaces of an increasing number of populace. Most of the individuals of decision making age group spend most of their time on-line. So one needs to go digital to reach out to one’s target audience. It is, therefore, no longer a matter of choice whether an enterprise wants to adopt digital marketing as a part of its marketing strategy or not, it has become vital to do so for its own survival. The fact that digital marketing is much cheaper than the conventional marketing and gives better ROI is, of course, a bonus.
Since an increasing number of enterprises of all sizes are adopting digital marketing including its sub disciplines like SEO, Social Media and Email Marketing to promote their wares. As per a report published in Business Standard, it is expected that by 2020 majority of companies will have an online presence. This will, obviously, result in creating thousands of job opportunities for digital marketers. This trend will grow in the years to come.
Digital Marketing is becoming important day by day due to its positive factors such as generating higher revenues, cost-effectiveness, increase interaction with target audience, increase conversion rates, and especially to create brand awareness for one’s product and present it in a way that it stands out in plethora of similar products. Few job roles in digital marketing end up as a career option such as Content writers and managers; Email marketers; Social media expert; SEO Manager; Web analytics analyst, Search engine marketer, Inbound Marketing Manager, etc. The nature of these job roles includes writing & managing the right content required for an organization, develop marketing strategies to execute successful campaigns, engage & manage social media channels, enhance user experience optimization, use proper tools and analyse how traffic moves, etc.
A recent study found that the number of net users would increase to more than 600 million and more in the coming years. This is a clear example to prove that the marketing opportunities are going to increase by 2020. So, the professional digital marketers have everything going their way in the years to come. All they have to do is to keep abreast of the latest developments and trends to reap rich dividends from digital marketing.
If you love challenges and can think out of the box, digital marketing is the right career option for you to realise your full potential.