In today’s world, digital technology is all pervasive. It has become an inseparable part of our being. Most of the populace of decision making age group spend more time on the internet than in any other social interaction. Therefore, the best way to make them notice your product is to showcase it in the domain they are at home with. Most business houses, big or small, have realised the potential of Digital marketing, hence are engaging Digital marketing professionals of all hues in their marketing activities. There is, indeed, a boom of Digital Marketing jobs. If you are creative, have a flair for writing and are resilient enough to adapt to the ever-changing work environment, you are suited for a Digital marketing career.
The word digital marketing is an umbrella term that covers sub-skills like Social Media, Content Marketing, Online Marketing Metrics, B2B (Business to Business); B2C(Business to Consumer); SEO (Search Engine Optimizing); PPC (Pay Per Click); E_mailers; Paid Media etc. You may choose the one that appeals to you.
Whichever sub-skill you choose, there are some basic steps you should take to stand out in a crowd of aspirants and get noticed.
Step 1. As a first step, become active on some social media platforms like linked, Instagram, twitter etc. Join various groups, to participate in various discussions. Start writing blogs. This will help you learn the art of conveying your thoughts in a few words. You may get noticed. A word of caution: Do not get involved in controversies or react emotionally. Remember, you are there to shape your career and not join a mudslinging match.
Step 2. Most employers would prefer to hire a person with some experience in one’s chosen. If you indeed have some previous experience, you may prepare a portfolio to showcase your work. On the other hand, if you are a novice, you would do well to prepare some dummy campaigns for imaginary products. These can be included in your portfolio. A caution: do not ever pass it on as an actual campaign. It is a dummy and let it remain so.
Step3. The third step is to get some referrals from your previous employers. This may be a little difficult for a working professional and impossible for a novice. The best course of action would be to get accredited by some reputed certification agency. For this, you can take one of the certification exams conducted Digitant Talent Solutions (DTS) and get your skill evaluated. These exams are conducted online and are free. DTS is a very reputed organisation and a proficiency certificate issued by DTS will stand you in good stead. Incidentally, DTS has also published an eBook titled ‘Digital Marketing Pandect’ to help the aspirants to hone up their skills. You can gain a lot from this eBook.
Step 4.The next step is to prepare a résumé. This is to showcase your qualifications, experience, talent and aptitude. A resume should be short and crisp to leave a lasting impression on prospective employers. Use only positive and honest statements.
Step 5. The final step is to approach prospective employers. The best approach would be to register with a recruitment setup that specialises in handling digital marketing jobs. Digitant is a team of recruiters who have been scouting for the right talent in digital marketing and placing the same with an organisation best suited for the person. This creates a win-win situation for both.
So, do not procrastinate, take these simple steps and march ahead of others in your digital marketing career.