The digital marketing industry is very much like the film industry. Both these industries are ruthlessly resulting oriented. It does not matter how long you have been in the field of digital marketing but how much do your campaigns draw the audience to your product counts. Both industries respect individuals with talent and dedication. The growth of your digital marketing career depends on the following three things:
- Your aptitude: The flair or talent in a particular field which can be refined by focused practice.
- Your attitude: How you react to criticism or setbacks. How adept are you in handling new techniques and how innovative.
- Your digital marketing skills: These skills are the ones you can acquire by undergoing various courses or even by self-study.
Some tips to an aspirant who wants to make it good in the digital marketing industry are
First of all, choose a sub-skill out of the basket of skills that is best suited to your temperament and master the same. You may pick up the nuances of many other sub-skills as you grow, but develop one as your core competence. You should not get labelled as ‘Jack of all trades but master of none’. It is advisable to undergo some formal training in the field of your choosing. Whether you want to join a regular course or go in for self-study, will depend on your convenience.
Digitant Talent Solutions (DTS) is a team of digital marketing Professionals who have launched an eBook titled ‘Digital Marketing Pandect’ . This can be of great help to you whether you are a fresher or digital marketing expert. DTS also conducts online certification exams to enable aspirants for digital marketing career to get accredited. These exams are free of cost, hence no strain on your pocket. This accreditation will serve as a referral at the time of interview.
Secondly, become active on social media. Start writing blogs, open an account with linked, Instagram, Twitter etc. join various groups and participate in the discussions. This will help you learn the art of conveying your thoughts in a few words. If you choose your groups intelligently, there is a bright chance that you will get noticed.
Thirdly, please understand that organisations prefer to hire only experienced hands because they would want quick results and a reasonable ROI from the employee from the word go. You will, therefore, need to showcase your capabilities and potential in the form of a portfolio. This should include only those campaigns in which you have actually contributed. In you are a fresher, do not worry, prepare some campaigns for some imaginary products or even for some known products to highlight how you would have handled the campaigns.
Take up a job as an apprentice in any company to get some hands-on experience. If you meet the expectations of your superiors, you may get an impressive referral at the end of the apprenticeship. This will prove to be an asset for landing a job of your liking.
Lastly, for the first few years, you should work with a digital marketing agency because it is here that you will get a chance to handle different digital marketing tools and handle varied campaigns. This will hone up your skills and make you a versatile digital marketing expert within a short period of time.
Follow these tips and brighten Your chances to get a high pay digital marketing job.