Digital Marketing Manager jobs in Banaglore

/Digital Marketing Manager jobs in Banaglore
Digital Marketing Manager jobs in Banaglore 2019-01-28T10:01:13+00:00

Position Title: Digital Marketing Manager
Position Type: Full-time/Permanent
Salary Range: Based on Experience
Experience: 5-7 Years
Job Location: Bangalore

Position Summary:
An ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Deploy and build out e-blasts using MailChimp
  • Liaise with Marketing, Sales, and Creative Design teams to optimize customer experience and ensure brand consistency
  • Maintain partnerships with media agencies and vendors
  • 3 – 5 years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with SEO/SEM, CRM database management (PropertyBase and Pardot experience a big plus), and email campaigns

Apply Now

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