The first half of this decade saw a surge in the use of various social media platforms for interaction by an increasing number of people. Digital marketers made the best use of that environment by creating systems like Drip ads; personalised emails; PPC etc. It created new jobs in digital marketing.
The information technology, however, has never stopped evolving. Speed of its proliferation is second, perhaps, only to ‘Atomic Fission’. Experts call it, ’The state of Transformation’. Application of Artificial Intelligence (AI) in the form of Web Robots (Bots) and Chat Robots (Chatbots) is making man increasingly self dependent or, one may say, ‘a Loner’.
With chatbots like Amazon’s Alexa; Google Assistant etc, users can get almost every chore done automatically by merely using voice commands. This has, naturally, further increased the contact time between man and machine almost to a level of addiction. This may be of concern to Psychologists and Social scientists for its ill effects but for the digital marketing industry, it has opened new vistas and thrown up new challenges. Digital marketing trends in 2019 – include AI, marketing automation, voice search, video content. The list is bound to grow further.
The challenge for digital marketers is how to reach out to the target audience that is increasingly dependent on gadgets with corresponding decrease in man to man contact or the habit of reading news papers etc which had been the conventional way of reaching out to your prospect. This has phenomenally increased the number of jobs in digital marketing. The areas of Digital marketing career opportunities include, Search Engine Marketers and SEO; Social Media Marketing Management; Inbound Marketing Management; Content Writing and content Marketing Management; Digital Marketing etc. Omni-Channelling or seamless marketing and addressable TV advertising management are some of the latest skills that are in great demand.
These digital marketing career opportunities are there for the asking for a person with the right skills and aptitude. From the aptitude point of view, you need to be innovative and have a flare to think out of the box to make a mark in this ever evolving digital marketing industry. So far as the acquired skills are concerned, you will do well to upgrade your digital marketing skills and get the same evaluated by an independent reputed agency.
Digitant Talent Solutions (DTS) has always aimed at helping digital marketers to grow in their careers. We are all set to launch Version 2 of our widely acclaimed eBook,” Digital Marketing Pandect”. This version of eBook deals with the nuances of the emerging trends in digital marketing and will prove an asset to those who are willing to upgrade their knowledge to pursue a career in digital marketing.
You can get a preview of the book at Amazon Kindle.
You can also take one of our Certification Exams to get your skills evaluated. These exams are conducted online. These exams are Free of Cost and are aimed at creating a better equipped work force of digital marketing professionals for the benefit of both the employee as well as the employer.
The digital marketing scene is changing very fast. Do not procrastinate. Grab this opportunity to hone up your skills and see your career grow.