Digital marketing is one of the fastest growing industries. There is no dearth of jobs in this field. Even then, there are quite a few youngsters who find it difficult to get jobs in this field. Even those who get hired do not seem to do well. The reason is the talent mismatch vis-a-vis the digital marketing job taken up by them.
The question is how to bridge this gap?
Digital marketing is a multidisciplinary industry. It needs people with different skill sets to perform different activities for a successful digital marketing campaign. So the very first step for joining digital marketing bandwagon is to understand the nuances of Digital marketing.
Broadly speaking, digital marketing disciplines can be divided into the following four categories:
- Process-centric: Disciplines like SEO, SEM, Analytics, etc. The core strength of the people working in these disciplines is an analytical bent of mind. They analyze the available data to see how a product is faring vis-à-vis the completion.
- Content-centric: These include ideas for campaigns; content writing like blogs; etc. If you have a flair for writing and have a creative bent of mind, this field is for you. Do not worry if you are not proficient in English. The demand for those good in writing in vernacular is also high. The need is that you be creative and have flow in your writing.
- Designers and developers (Technologists): This is the set of people who write codes and programs like APIs (Application Programming Interface), design the Infographics etc.
- Managerial: These include positions like Accounts Managers; Head of Client Servicing division. These are, obviously, positions for people with reasonable managerial and marketing experience and has some leadership qualities.
All these disciplines are essential for a digital marketing setup. It is for you to select a discipline best suited for you. For this, you will need to do some introspection (self-analysis). Identify your talents and aptitude vis-à-vis the requirements of the digital marketing industry. For example, if you have a creative bent of mind and have flair for writing, as a first step, you should take up Content writing; if you are analytical, join as SEO, etc.
Once you make your choice, get some formal training for that discipline. You may join some full-time or part-time course or hone up your knowledge through self-study. The choice will be entirely yours. Digitant Talent Solutions (DTS) is a team of highly professional digital marketers who know the pulse of the Industry. We were quick to sense the gap between the skills available and the expectations of prospective employers. We, therefore, launched an eBook titled ‘Digital Marketing Pandect’ to enable the aspirants to get the right knowledge. This eBook deals with the nitty-gritty of all aspects of digital marketing and have been updated to include the latest trends and techniques. This is an excellent material for self-study. Then take up an apprenticeship in the field of your choice to get hands-on experience. This will help you to apply and improve your theoretical knowledge.
The next step is to get accredited by a reputed agency. Here again, DTS will be of great help. We conduct certification exams for different skill levels for all disciplines of digital marketing. These exams are free of cost and are conducted online. A certificate by DTS is sure to take you places.
So get associated with DTS and shine in the career of your choice.