Digital Marketing is one of the fastest growing professions in today’s technology driven business environment. Businesses of all types and sizes have been vying to hire digital marketers to promote their wares. This sudden boom has created a huge gap between the demand and supply of the people with the right skills. There is, therefore, a risk of hiring less skilled digital marketers. This may turn out to be counterproductive.
Second aspect is that the changes in the technology and innovations in digital marketing are so fast that unless you make conscious effort to keep abreast with the changes, your team will become redundant sooner that you realise.
Therefore, what should be your strategy to beat this monster of obsolescence?
In case you already have a digital marketing team, you should conduct performance audit of the team from time to time.
This should include an assessment of their approach vis-à-vis the latest best practises in the field.
Check their skill levels for the gap between their skills and that of the others working at a similar position. This assessment may become very subjective if the assessment is done in house. Hence may not be accurate. It will be advisable to let them get themselves accredited from a reputed accreditation agency in the field of digital marketing.
Digitant Talent Solutions (DTS) is a reputed organisation providing digital marketing solutions globally. We conduct certification exams to evaluate the skill levels of Digital marketers. These are conducted for three levels of skills.
These exams are online and free of cost. Thus our accreditation will help you take an objective view of the current level of your employees’ skills without any affect on your budget or that of the employees.
If, you find a gap in an employee’s skill level and the current prevalent standards, the employee can hone up the skills, by reading our on line training material titled ,”Digital Marketing Pandect”. We have incorporated the latest techniques and practices in this ebook for all the sub skills of digital marketing.
The book is available on line and can be previewed at Amazon.in.
On the other hand, if you do not, as yet, have a digital marketing team, you have the following options to choose from.
- Hire appropriately skilled persons.
- Hire digital marketers on contract basis. This is normally done if your requirement is for a limited period or for a specific campaign.
- Engage a digital marketing agency to handle your digital marketing assignments.
All the above alternatives have their advantages and disadvantages. Your choice will, mainly, depend on
- Your budget for marketing.
- Do you want to create a team to work on a permanent basis or you are looking for a short-term arrangement? E.g. for a specific period or campaign.
- Are you trying out various options before making up your mind whether or not have a digital marketing team on a permanent basis in your organisation?
Digitant Talent Solutions (DTS) is a team of digital marketing professionals that are well equipped to help you select an alternative best suited for your organisation. DTS is your one point solution to all your digital marketing needs.
- We can set up your digital marketing activities by providing well trained digital marketers on a permanent basis or on contract.
- We are one of the best digital marketing agencies and can provide effective digital marketing services to you if you choose to outsource this activity.