Blogging is like a magic wand of the digital world, which when used properly, can transform your career. But before we go into the nitty-gritty of its working, let’s understand what it is and its importance in the industry.
Advent of Internet and versatile smart phones has revolutionized both, our social as well as professional lives. Social media has become the primary mode of expressing our views and communicating with people at large. We are more at home in the virtual world of social media than the real world of friends and relatives. Most of us can be seen lost in our own virtual space on our smart phones even in a large gathering like birthday and wedding parties. This is why digital marketing is rapidly becoming the mainstay of marketing.
Building a digital marketing career is also a marketing activity where, instead of a product, you are trying to sell your skills and other qualities to the prospective employers. Right type of blogs can make your presence felt to those who matter the most in digital marketing industry. It is almost like the way people, aspiring to make a career in the fashion or show business, use social events (popularly called page three events) to promote themselves to the celebrities of the concerned fields.
How to use this magic wand?
First of all, set your objective. Based on this, identify the target audience.
Write blog on the subjects of interest of the target audience. Write on some unique aspect of the subject to evoke interest of the people who matter. Having done that, publish it. You can link it up with your other social media accounts to reach out to a larger audience. You can also mail the blogs to the people who have a standing in that field and, may be, invite comments and start discussions with the audience.
The point to remember is that blogs cannot be a onetime activity. You will need to publish blogs regularly. This is popularly called ‘Trickle marketing campaign’. You will do well to modify your approach from time to time to accommodate the reactions and feedbacks of the audience. The objective is to attract more people to your blog (get more clicks) so that you come out as a thought leader with a clear vision.
Blogging has three distinct advantages
- The research that you may do to write a blog and the interactions that may follow, enhance your knowledge, make your thinking more logical and greatly improve your power of expression and content writing skills. These are invaluable assets for any individual, particularly those aspiring to man senior positions in the industry.
- If you are able to project yourself as a thought leader, you are more likely to be noticed by the leaders of the industry who may approach you with job offers (a process, at times, called ‘Head Hunting’). In this case you can negotiate for a better pay package.
- Last, but not the least, the popularity of your blog can help you earn extra income through advertising. So, while you are busy launching your career, your blogs may get busy making money for you
So, take up blogging as a career builder. Who knows you may strike a gold mine through ads.