Simply speaking, Social Selling is the process of identifying your prospects and connecting with them through social media platforms like Linkedin, Whatsapp, Instagram, Twitter and enticing them to choose your product out of a plethora of similar products.
In the present tech savvy environment, internet and smart phones have transformed our social lives and spread their tentacles in all human and social activities. An increasing number of people are getting hooked to social media. It includes people of all ages and populace of all strata of society (lower middle class to the elite). A joke making the rounds that People interact with hundreds of friends on Facebook but have no time for their own family, may be saddening but is not without substance. This facility of chatting with a large number of people at one go may be the reason why cold calling, as we have known it, is losing its importance as a tool of marketing.
There was a time when one would plan a purchase, scout for the most suitable product or brand in a brick and mortar setup and buy the same. Now-a-days, one tends to scan through the internet and buy an item that catches ones fancy or is being talked about on social media. It is seen that the referrals of members of a group do influence your choice of product.
As mentioned above, we have, slowly but surely, moved away from the age old practice of purchase from shops to on line shopping. This change in the buying habits of the populace throws up enormous opportunities for digital marketers to boost sales with social media. It is quite simple. Just be available where your target audience is. Be available on Social media. Do not waste effort to attract them. Be part of their group and win them over.
Come to think of it, it is far easier to achieve better business growth with social networks than was ever possible with the traditional approaches like cold calling, jingles etc. It is cheaper and if one handles social media deftly, it is bound to give higher ROI.
The approach to achieve growth with social networks is quite simple.
- Join some of the groups of people with interest in items similar to those you deal in.
- Talk about the product giving more and interesting information which is not normally available. Give sneak previews from time to time.
- Identify the social media networks that are used by your prospects
- Identify members in the group who have used the product to share their experiences of the product. Remember, third party affirmation is far more effective in convincing people about the quality of your product than any direct advertisement.
With a view to enable the digital marketers and organisations to use latest social media trends to their full potential, Digitant Talent Solutions (DTS) are scheduled to launch a revised edition of their eBook, “Digital Marketing Pandect” shortly. Our eBook deals with the latest social media trends and how organisations can achieve better and faster growth with social networks.
You can get a preview of the book at Amazon Kindle.
If your organisation needs some hand holding in this field, please feel free to contact us. We have a team of well qualified professionals who can guide you.