We have published a series of blogs on how Social Media can be beneficially used by both, the recruiters as well as the career seekers. These blogs include Top tips for landing high pay digital marketing job, Digital Marketing job search Made Simple: A Step-by-Step Guide and How Blogging Can Transform Your Career contain guidelines for the job seekers while The benefits of using social media as a recruitment tool and The 5 Ws of recruitment are designed to help out the recruiters. Though these were written with a digital marketing career in mind, these are equally relevant to the other career options as well. Let us now discuss why so much emphasis is on social media.
In today’s internet-centric environment most of the organisations have a presence on the internet.
They have their websites and are present on various social media platforms like linked, Face book, Twitter, Instagram etc. They are not only present on social media but also scout for fresh talent on the same. So, if you want to be spotted by the right people, be active on social media. You can create your own website to showcase your skill sets; educational qualifications, accreditations, etc. Remember this is a marketing campaign to build a personal brand online, hence make it impressive. The beauty is that you can make it exhaustive and still keep it slim and trim by providing links to your earlier projects, accreditations, etc. Your website should be like a trailer of a film, so impressive that people would want to see the complete picture i.e. your talent in action. A word of caution, do not fib. It will take you nowhere.
If you have adequate knowledge of social media platforms, you can join various professional and social groups. Use your communication skills to publish posts; take part in discussions; invite comments. This would be an excellent opportunity to get noticed as a thought leader. If your contributions are any good, people will take notice. You stand a brighter chance of being considered for an opening as and when it comes along. This would have been impossible without social media.
The best part of social media presence is that you can solicit and post recommendations from your friends and ex-employers etc for a job. Similarly, you can ask professionals, with whom you have been interacting on social media, to endorse your professional skills. These two will stand you in good stead.
Apart from showcasing yourself on social media, you can effectively use it to look for a company that is best suited for you in terms of pay package, work culture, HR Policies etc. This can be done very easily by visiting their website. A website can be a rich source of information about an organisation’s work culture. It will not be possible to get such information through any other source. You can use this information to identify organisations that have a culture that suits you. Their managers would be active on various social media. You can join the right professional and social groups of mutual interest with them and get noticed through your active participation.
You can start interacting with the employees of target organisations and get some kind of insight of the working of these organisations. It will help you better prepare for the next round of interaction with the recruiters. You may try to get some recommendations for the job.
Social media is an open canvas for you to paint your career path. Go ahead and let your ambitions run riot.